LiveTarget Hollow Sunfish

The LIVETARGET Hollow Sunfish replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom Trokar double hook. Weedless design makes it ideal for thick cover. Easy to walk slow with a 180° swing, or walk it fast to create a bubble trail. High hook up ratios. Freshwater.

LIVETARGET is a premiere fishing lure brand owned by Koppers Fishing and Tackle Corp (2007) with headquarters in Ontario, Canada. Circulation is global throughout North America and other international markets.

LIVETARGET lures feature industry-leading designs in realism and workmanship; anatomically accurate life-like lures that “MATCH THE HATCH®” and prove ideal for targeting all varieties of game fish.

A significant factor in the creation of the LIVETARGET brand is the leadership and artistic interpretation by its founder Grant Koppers, a former fishing guide of the Great Lakes. His hands on experience identified market gaps that this development filled. Grant gathered a team of specialists around him with countless years of experience. For team LIVETARGET fishing is not a hobby, it’s a passion!

With 750+ unique models of LIVETARGET fishing lures, each angler has the opportunity to select a lure that best suits their technique and targeted game fish in both fresh and saltwater conditions. LIVETARGET has a perfect lure for every angler!

At LIVETARGET, the research and development process begins with a detailed analysis of the natural bait (“the hatch”). Next, the highly detailed anatomy is designed to MATCH THE HATCH®.

Once the anatomy is designed, the painting detail truly transforms the lures to reflect Mother Nature’s own handiwork. The paint process produces the most life-like patterns in a durable and fish catching finish. With four ICAST “Best of Show” awards for lure design, it’s something team LIVETARGET takes great pride in.

LIVETARGET ensures quality construction of the manufacturing process with molding to accommodate sound chambers and weight transfer systems to name a few.

The LIVETARGET Shrimp for example has full detail in the eyes, feet, segments, and antennae, while the BaitBall products feature the same shape of either Juvenile or Yearling bait fish.

With premium hooks and rings on all lures, you can be confident that customized components have been built into each lure. Saltwater lures have saltwater resistant hardware. Muskie lures are built with double strong trebles. Frogs come equipped with a customized frog hook and a premium soft supple lure body. Open the package, add water, fish!

Since 2007, LIVETARGET has quickly grown to be one of the most innovative and forward-thinking creators of high-quality fishing lures. LIVETARGET lures have been awarded “Best of Show” distinction at ICAST an amazing six times: in 2010, 2011, 2012, 2013, 2015 and 2017.

Koppers Fishing & Tackle Corp. has been recognized for their leadership as a growing company, becoming a two-time recipient of the “Entrepreneur of the Year” award for operational, business process, and international business practices.